
Make Value Visible: Master ROI Tools That Win Stakeholder Buy-In
In today’s competitive B2B environment, it’s not enough to talk about benefits—you have to prove them.
Buyers are under pressure to justify every investment. That means sales teams must move beyond feature-selling and speak the language of the CFO: cost savings, efficiency gains, and ROI.
At VerumSell, we teach your team how to quantify value using simple but powerful tools—and how to present those numbers in ways that resonate.
What You’ll Learn
ROI Calculators (Return on Investment)
We train your team to use and adapt ROI calculators that help buyers:
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Compare cost vs. value over time
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Understand financial payback periods
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Justify investment internally
We provide templates or integrate with your own sales tools.
TCO Analysis (Total Cost of Ownership)
Learn how to factor in all direct and indirect costs to make your offer shine over time—not just upfront.
Business Case Presentations
Help your reps:
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Build persuasive, stakeholder-ready decks
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Use data + storytelling to create emotional & financial urgency
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Align with procurement and finance priorities

We don't just teach theory. Every module includes:
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Hands-on use of ROI and business case tools
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Case studies and real-world deal simulations
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Feedback from trainers and peers