From Quick Fixes to Long-Term Success: Why Extended Sales Training Matters
- Colin Buzoianu
- Nov 20, 2024
- 2 min read
In the fast-paced world of business, many companies rely on 2- to 3-day sales training workshops to equip their teams with new skills. While these sessions might offer a quick boost of enthusiasm and information, they often lack the structure and continuity necessary to create lasting change.
At VerumSell, we’ve seen firsthand how short-term training can fail to produce the desired results. That’s why our value-selling training programs span 3 to 6 months, offering participants a structured and sustainable path to improved sales and service performance.

With a rich history rooted in performance and storytelling, VerumSell brings a creative and innovative perspective to sales training. By combining the art of communication with the science of sales, they empower sales teams to truly understand their customers and build trust through authenticity and integrity. One of the key principles of value-centric selling is the focus on problem-solving and developing long-term relationships with customers. This approach goes beyond simply pitching a product or service – it involves understanding the customer's needs and offering solutions that add tangible value to their business. VerumSell's training modules cover a range of topics, from foundational principles to modern sales tools and techniques. By providing personalized guidance, practical challenges, and actionable feedback, they help sales teams navigate complex sales processes and drive results. Another important aspect of value-centric selling is the emphasis on measuring and sustaining the training impact. VerumSell ensures that the skills and techniques learned in their training programs are implemented effectively in real-world sales situations, leading to tangible improvements in performance and outcomes. In an industry where relationships and trust are paramount, mastering value-centric selling techniques can set sales professionals apart and drive long-term success. VerumSell's commitment to integrity, authenticity, and customer-centricity ensures that sales teams are equipped with the skills and mindset needed to excel in today's competitive marketplace.