One operator,
several disciplines.
Verumsell is an independent product studio founded by Colin Buzoianu in Timișoara, Romania.
The brief is simple: the world has plenty of AI wrappers. What it doesn't have enough of is AI applications built on actual expertise — the kind of products where the logic is informed by years of practice in a real domain.
Verumsell builds those.
Why breadth matters
The single most useful thing about a cross-disciplinary background is that it lets you recognise where one field's tools can solve another field's problems. A health and safety mindset (audit, document, verify) sharpens a homeopathic intake. Acting training (presence, persona) shapes how an AI guide sounds. Years in front of a corporate training room teach you what actually changes behaviour — and what's just theatre.
Health & Safety
Certified professional. The discipline of audit, document, verify. Informs the rigour behind Remedium and shapes how Verumsell handles anything clinical.
Corporate Training
Years designing and delivering programs that actually change behaviour. The foundation of every education product the studio builds — Studiu EN26, Studiu BAC, Sales Trainer.
Acting (formal training)
Presence, persona, voice. What gives the Anima Mundi archetypes their distinctness, and what shapes how every product on this site sounds.
Service Management
Building things that work for real users, not just demo. A bias toward quiet reliability over flashy features.
How we build
Expertise first, AI second
We start with what an expert would actually do, then ask what AI lets us deliver at scale. The opposite — start with AI and bolt on a use case — is how you end up with a wrapper.
Source-bounded systems
AI hallucinations are mostly a curation problem. We build with vetted source material — materia medica, official curricula, peer-reviewed research — so the model has somewhere honest to land.
Earned progress
Especially in our education work, we don't let users fake their way through. Quizzes, proof-of-work, and gated unlocks turn the app into something that actually helps you learn, not just feel like you did.
Privacy as default
Where we can avoid storing personal data, we do. Most CoupleIQ assessments hold nothing after the session ends.